MATTHEW TOLLEYSHEET 01 / GENERAL

Product · Discovery · Build

A Product Manager
in development.

10 years in consultative sales taught me how customers think about their problems. 5 years of business ownership taught me which solutions really matter. 3 products shipped later, product management is a craft I’m deliberately building. The results are still coming in, but the thinking is here now.

Built so far
3
products
shipped to date
2.5×
own-company revenue
$105k to $260k, half a year in
7×
inbound leads
from a near-dead website
Agile
+ Shape Up
modified workflows, in practice

The drawing set

03 sheets

Three problems, mid-build. Each card is the thinking behind the work. Full write-ups are in development.

Triage classifying distributor emails with color-coded order, quote, and support priority tags
T-01POC SHIPPED · MVP IN PROGRESS

Triage

How do you measure a problem nobody can see?

An AI email steward that surfaces how fast a team responds to customers. Built to answer an assumption with discovery instead of opinion.

A finished navy and orange backyard pickleball court built by Idaho Custom Courts
C-02LIVE

Idaho Custom Courts

How do you turn a dead website into 2.5x revenue growth in six months?

Took a company site from near-zero inbound to a steady lead channel, and grew closed-won revenue from $105k last year to $260k by June.

View the live site ↗
The Snake River Sims 3D golf simulator configurator showing an isometric room layout and live pricing
S-03MVP SHIPPED · DEBUGGING

Snake River Sims

Are custom golf simulators as complicated as the industry wants you to believe?

Demystifying custom golf simulators for the residential market, with a configurator that prices a full build in minutes instead of a sales call.

See it in action ↗
The short version
Matthew Tolley

I spent ten years learning what customers need by selling to them. I’m spending the next decade building what they need instead.

B2B sales across industrial equipment, software, and construction. Then I started building the products the roadmaps couldn’t reach. I’m in Meridian, Idaho, and I’m looking for an early product role where discovery, building, and solving real customer problems all sit in the same job.

RESUME · IN DEVELOPMENT